..:: Letterbox Marketing Ireland

Nearly 2 million homes across Ireland!...

The Benefits of Targeting

	More impact in the specific area or house-type your business needs.

	Enable you to target local customers who, because of convenience, will often be your best customers.

	Allows you to promote Local aspects of a larger business... low cost items that people will not travel for.

	Enables multiple outlets to meet the needs of specific local outlets, outlet by outlet.

	Enables small local businesses that are special in their own area to get the attention they cannot get in traditional media.

	Capitalises on the Neighbourhood loyalty of those people who like to shop locally.

	Avoids the cost and complications of direct mail while reducing the expensive waste of traditional media.

	Less competition from other sales appeals, "When a customer is reading your leaflet they have your message to hand and no-one else's". Printed media makes it easier to respond, rather than forcing customers to remember (like radio or TV).

	Sought after by people in a buying frame of mind as a recognised source of buying information

	High retention means better advertising value. Unlike other media, leaflets are easily kept for reference.

	Unbiased coverage and readership - Our door to door medium has approximately 89% coverage across Northern Ireland. A comprehensive 89% coverage of men also underlines the fact that door to door is not just a housewife medium.

Positive Feedback

	Letterbox Marketing is now an established form of direct marketing, geared to the unaddressed sector. Unlike direct mail, it does not make use of personal details.

	It is also possible to book a leaflet distribution for less than 25% of a direct mail campaign.

	As well as quantifying the responses, door-to-door delivered items can also initiate qualitative interaction by requesting the name and address of the user.

	Research has shown that householders are relaxed about receiving unaddressed items, as there is no anxiety about the source of the personal data.

	There is hardly a consumer sector which is unable to use door-to-door distribution to great effect.

	Don't forget, being permanent and portable, they can have a dual function. As an advertisement, alerting the consumer to a particular product or service, and as a sales promotion item, converting to Currency for special offers.

Letterbox Marketing is what we do!